Google has announced a significant new partnership in its ongoing sustainability efforts, purchasing 50,000 metric tonnes of nature-based carbon credits from Brazilian startup Mombak. This move marks a notable shift in Google’s carbon removal strategy, focusing more on reforestation and nature-based solutions.
Squirrel monkey eating fruit on a tree branch in the Amazon rainforest. AI generated picture.
The tech giant aims to achieve net-zero emissions by 2030, with this deal representing a critical component of that goal. Google’s Carbon Removal Lead, Randy Spock, emphasised that this agreement is their first foray into forestry-based carbon credits, highlighting the importance of ensuring measurable environmental impact through such initiatives.
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Mombak, known for its large-scale reforestation projects in the Amazon rainforest, restores degraded pasturelands, planting native trees that sequester carbon while enhancing biodiversity and supporting local communities. The company’s approach to carbon removal has already attracted major clients like Microsoft, which previously committed to purchasing up to 1.5 million carbon credits from the startup. Google’s involvement now signals growing corporate interest in nature-based solutions, underscoring the potential for these credits to play a crucial role in global environmental strategies.
Google is one of several tech giants investing heavily in carbon removal. Alongside Microsoft, Meta, and Salesforce, Google co-founded the Symbiosis Coalition, which has pledged to buy 20 million tonnes of nature-based carbon credits by 2030.
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However, the rapid growth of the carbon credit market is not without challenges. As demand for these credits rises, the need for transparency and accountability in measuring their effectiveness becomes even more critical.
Despite these concerns, Google’s partnership with Mombak represents a robust endorsement of nature-based carbon removal, a strategy that could significantly contribute to the company’s environmental targets.
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