A high percentage of European consumers want carbon labels on products

A new European survey on sustainable food was conducted by leading international market research company IPSOS on behalf of Yara. The report provides an overview of consumer-purchasing habits and sustainable food preferences. The survey was conducted in the first week of December in 2022, with 12,000 participants across 12 countries, averaging approximately 1,000 respondents per market.

The report shed light on a few important questions, such as the importance of carbon impact on consumers, businesses’ responsibility to reduce their carbon footprint, and whether consumers are willing to pay a premium for carbon-neutral or low-carbon products. 

A quick and easy way for consumers to find and compare carbon impact is carbon labels. The European consumer preference average for carbon labels was 76%. While some countries have higher scores, such as Turkey at 90%, Romania at 88%, and Italy at 84%, the average preference is high enough to drive businesses to rethink their carbon emissions approach. Detailed information for country results is available below:

There are many ways businesses can reduce their carbon footprint and make carbon-neutral products. One way is to give back to nature via nature-restoration projects. Investing in nature is the most natural way to achieve carbon neutrality. Our expert team at DGB Group can discuss which approach works best for your carbon footprint.